![]() “We was just willing to put everything in it, all the time, whatever money it would have been. “It was kind of early on and nobody was really on it like that,” Bibby says. Shortly after hearing “Lucid Dreams,” Bibby went to work on signing Juice to Grade A Productions, finalizing the paperwork in February 2018. “When I heard this song, it was like the best song I heard in 10 years,” Bibby says. “I think he can be like Drake, for real.” - Lil Bibby I started listening to it over and over and I was obsessed with it.” So I’m going to write to it.’ And then I didn’t hear back from him on that song until another week. ![]() He was like, ‘Yeah, this beat sounds insane. “I was like, ‘Yo, this beat is crazy,” Mira remembers. “Lucid Dreams” was created during the process of making Juice’s 999 tape, where the song landed when it was released in June 2017. “He used to write to them in advance, and he would go to the studio later and record because he didn’t have a studio at the time.” “He just sent us songs to beats we sent,” Mira says, remembering the online communication. First building a rapport with the rapper through Twitter, Juice was added to a group chat with Mira and DT, where they would send him beats and he would send ideas back. ![]() The producer behind these songs, Nick Mira, started working with Juice WRLD after Internet Money producer, DT, introduced them in 2016. The lyrics deal with regular teenage woes like heartache and picking yourself back up after a break-up. “All Girls Are the Same” and “Lucid Dreams” are natural entry points for anyone new to Juice WRLD. “he is the GOAT and the only person that can take the throne away from you, or whoever else you want to put at the top of the rap game.” - Peter Jideonwo When we call him the G.O.A.T., the shit is not a joke.” “‘Lucid Dreams’ is a freestyle, ‘All Girls Are the Same’ is a freestyle,” he points out. When he learned that Juice freestyles most of his songs, he was impressed. Jideonwo was familiar with the young Chicago artist when he was rapping under the name Juice The Kidd and releasing older material like What Is Love? and JuiceWRLD 999. And shit, I did it, and it's paying off.” “I was in a position, like, ‘Alright you gotta be ready to drop everything and put all your eggs in one basket and bet on black. “It was a leap of faith,” says Jideonwo, who has been working with Juice WRLD since February 2018. When Bibby offered him an opportunity to help build a young Juice WRLD, he had to pause and consider if taking another gamble on a new artist was worth it. “Because they too violent and they rap, you know what I mean? I was the dude that would take that chance on 'em.”Īfter booking Lil Bibby for several shows early in his career, Jideonwo says the two bonded and became friends. “A lot of people wasn't really fucking with Chicago artists like that, you know?” Jideonwo says. He is signed to Grade A Productions and Interscope his label management and partners are Lil Bibby and George “G-Money” Dickinson and his day-to-day manager is Peter Jideonwo, who started booking and promoting shows for artists around Chicago (including Lil Bibby and G Herbo). So how does a bubbling SoundCloud rapper rise to the top of the charts so quickly? Is there a strategy behind the steady rise of two songs (“All Girls Are the Same” and “Lucid Dreams”) over the course of two years, which now have billions of combined streams? Is he the new face of emo rap, or is he breaking boundaries as a genre-defying artist?įor the answers to these questions, you need to start with Juice WRLD’s inner circle. And Juice WRLD can put numbers on the board. If you’ve doubted Juice’s career prospects up to this point, well, numbers don’t lie. That number adds to his first-week tally of 165,000 units, which was the largest streaming week for an R&B/hip-hop album in 2019. 1 on the Billboard 200 chart, moving 74,000 equivalent album units. For a second week, Juice WRLD’s sophomore album, Death Race for Love, is No.
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